Isibha Home is a lifestyle brand focused on creating meaningful home fragrance experiences. The goal of this project was to translate that calm, premium feeling into a digital space — one that feels effortless to navigate while still encouraging exploration and purchase.

I led the design process end-to-end, focusing on clarity, pacing, and visual balance to create an experience that feels refined without being overwhelming.

Designing for Isibha Home required balancing simplicity with depth.
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The main challenges were:
1. Creating a calming experience without making the interface feel empty or underwhelming.
2. Helping users explore products naturally without overwhelming them with choices.
3. Designing a layout that feels premium while remaining intuitive across devices.

The experience needed to feel intentional without slowing the user down.

‍1. Product-First Experience
‍Products were treated as the hero of the experience.
I designed clean product cards, clear pricing visibility, and a layout that encourages exploration without cognitive overload. This makes browsing feel natural and unforced, especially for first-time visitors.

‍2. Thoughtful Content Flow
‍Content was structured to guide users smoothly from discovery to decision.
Each section supports the next, helping users understand the brand, explore collections, and feel confident about purchasing.

‍3. Responsive by Design
‍The experience was designed to be responsive across devices, ensuring consistency and ease of use whether users browse on mobile or desktop.