Eeckhout Fortuna provides corporate services including company formation, banking support, and regulatory compliance for businesses operating in Hong Kong.

The goal of this project was to design a website that communicates trust, clarity, and professionalism — while making complex legal and administrative services feel approachable and easy to understand.

I led the design process from structure to visual execution, focusing on clarity, hierarchy, and credibility.

Designing for a professional services firm came with a unique set of challenges:

1. Presenting complex legal and corporate information in a way that feels simple and accessible.
2. Building trust quickly with users who may be unfamiliar with the Hong Kong business environment.
3. Creating a structured layout that supports decision-making without overwhelming users with dense content.

The website needed to feel reliable, clear, and professional without feeling cold or overly corporate.

1. Clarity Through Structure
‍I focused on breaking down complex services into clearly defined sections, allowing users to quickly understand what is offered and where to find relevant information.Content hierarchy, spacing, and layout were carefully considered to reduce cognitive load and improve readability.

‍2. Trust-Focused Visual Language
‍To establish credibility, I used a clean, minimal design approach with structured layouts and restrained visuals. Typography and spacing were used intentionally to convey professionalism and stability — key qualities for a corporate services brand.

‍3. Guided User Flow
‍The site was designed to naturally guide users through key information:
- Understanding the services
- Learning about the company
- Taking action through contact or consultation

Each section supports the next, helping users feel informed rather than overwhelmed.